Danish brewer Carlsberg will begin production at its Myanmar factory next month as the company looks to become the first foreign producer approved by President U Thein Sein’s government to tap the country’s promising beer market.
Brewing is slated to begin the first week of October and the company will hold an opening ceremony with executives a month later, on December 5. Carlsberg will be brewing three beers at its factory in Bago, including Yoma, a new beer specifically crafted for the Myanmar market. The group’s flagship Carlsberg beer and Tuborg brand will also be produced at the site.
Yoma, which means “mountain range” in Myanmar language, will compete with Myanmar Beer in the mid-range category. The military-backed beer currently dominates the domestic market with a 64 percent share, according to research firm Euromonitor International.
Read the full story at Myanmar Times
