World’s first IKEA Pop-Up store opens in Siam Square
IKEA’s world-first pop-up store opened in Bangkok’s Siam Square fashion district over the weekend.
“Bangkok is an amazing international city, well known for its innovation and creativity, so what better location to launch our first IKEA pop-up store in the world?” said Lacia Sherlock, Store Manager, IKEA Bangna.
“We wanted to be in a vibrant and lively retail destination so we chose Siam Square because it attracts huge crowds every day.
”The pop-up store is going to be a great combination of interactive fun, entertainment, family activities, and a friendly showcase to display feature areas of the home such as living room, master bedroom, kid’s bedroom, walk-in closet, and kitchen and dining room settings.”
The 580-square meter temporary store will include small IKEA items like soft toys and kitchen accessories.
A digital zone will include an interactive information area where visitors can view the 2014 IKEA catalogue on iPads, design their own virtual IKEA rooms, try on traditional Swedish costumes for photos, or relax in the vibrant room settings listening to music or playing games. There is also a dining zone where visitors can sample Swedish meatballs and lingonberry juice.
Family fun activities will also be part of the entertainment, including DIY workshops for families, and a photo-frame painting workshop for children.
Visitors with cameras, smartphones and tablets can also win a trip for two to Sweden in an IKEA Snapshot contest. When they snap photos posing next to furniture at the pop-up, as well as another picture standing next to the same piece of furniture at the IKEA Bangna store, and post them on their Facebook or Instagram pages (using the hashtag #IKEAPOPUPSTORE), they will enter a lucky draw for the main prize. Visit www.IKEA.co.th/popupstore for more information.
Adding to the party atmosphere, popular bands such as Tukta & Mini Band, A-Eva, Wish On Earth, and Chilling Sunday will also perform at the pop-up stage area.
Ms.Sherlock said the pop-up launch captured IKEA’s commitment to reach out to a wide cross-section of customers in Thailand.
“As a company we have always tried to bring our products to as many people as possible. We have come to the heart of Bangkok with this unique Pop-Up Store promotion to help as many people as possible experience what it is like to visit an IKEA store.”
Located in the parking area next to the Hard Rock Café, Siam Square, the IKEA pop-up store will remain open until December 8, 2013.
Just a few days after the Siam Square Pop-Up store closes, a second IKEA Pop-Up store will open at Avenue Ratchyothin from December 14, 2013 – February 2, 2014.
“It is all about sharing the fun, and the shopping experience. Seeing the world of IKEA in action,” said Ms. Sherlock.
