Consumers from Singapore’s ‘Generation Y’ aged 18-28 picked the Swedish apparel retailer H&M as one of their most preferred brands. Other multinational companies such as Coca-Cola and Din Tai Fung were among the chosen brands too as well as some local companies that were featured in the research, Campaign Asia reported..
The “Insight to Gen Y’s Buying Behaviour & Their Preferred Brands” study behind the conclusions, interviewed more than 1,000 respondents in the first quarter of 2013 and found fashion-related items accounted for four out of the top five items frequently bought online. The measured categories were food and beverages, FMCG (Fast moving consumer goods), fashion and accessories.
H&M is a highly popular brand in Singapore. Alone in 2013 three new shops have opened in the city state.
The three mentioned stores are located at:
Jem, #01-01, #02-01, and #03-01, 50 Jurong Gateway Road, Singapore 608549
Suntec City Mall, #01-1002, 3 Temasek Boulevard, Singapore 038983
VivoCity, #01-18, 1 Harbourfront Walk Singapore, 098585 The location of the H&M stores
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