Swedish Jays signs partnership with Singaporean iFactory Asia

The Swedish audio product company Jays AB (publ) announces a distribution agreement with the leading Singaporean distributor for in-ear monitor and high-end headphone brands iFactory Asia. JAYS produce premium quality earphones and headphones and apps, designed in Sweden.

The agreement includes Jays’ both current and future products, which also means the a-JAYS, u-JAYS, and q-JAYS series.

“As Singapore is one of the larger Asian markets and an historically important market for Jays, I am confident that the partnership with iFactory Asia will result in advantageous business and brand awareness”, says Henrik Andersson, CEO of Jays AB (publ).

iFactory Asia specializes in distributing these high-end quality consumer technology and electronics. It is based in Singapore and covers about 130 retail channels across the island.

“We are proud to be able to use our proven expertise and experience developed in the past eight years to help Jays relaunch the brand in Singapore. We are optimistic that Jays’ local presence and its leading position in the industry will be further enhanced and strengthened upon the commencement of our partnership”, says Mr. Soon, Director of iFactory Asia Pte Ltd.

Source: GlobeNewswire

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