Volvo Trucks, already leading the premium truck market in Asia Oceania, plans to up the ante even more. This was announced by Mr Christophe Martin, President of Volvo Group Trucks in Asia Oceania, when sharing the truck makers’ ambition for the current year.
Mr Martin said, “In Asia Oceania, we are looking at a stable yet highly competitive premium market that we want to lead with our brand Volvo Trucks. We will do this by following a strategy that will bring us closer to the customer, excelling in three key areas: product, service, people.”
An internal study by research agency GfK has shown that Volvo Trucks is the number one in brand image in most of the markets in Asia, in their segment. Also in terms of customer satisfaction Volvo Trucks has gained leading positions, having been ranked number one in Indonesia and Malaysia for instance.
Mr Martin elaborated: “Attrition rate for customers is very low. Sales gets customers through the door and after-sales keeps the customer. Therefore we need to maintain a comprehensive view on our customers’ business, offering tailor-made solutions, based on their actual needs. We want customers to choose us as the No.1 to own.”
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