On January 25, the Danish Fashion and Retail Club was formally established at the Royal Danish Embassy. The founding members consists of Bestseller Group, B&O, Flügger, House of Amber, Kopenhagen Fur, Lego and Pilgrim.
The mission of Danish Fashion and Retail Club is to provide Danish companies with a platform of continuous experience exchange and knowledge sharing within the fashion and retail industry in China. The recent networking event started out with an opening speech by Ambassador Friis Arne Petersen followed by company presentations, group discussions and a lucky draw.
The Fashion, Design and Retail team at the Danish Embassy, is located in Beijing, Shanghai, Chongqing, Guangzhou and Hongkong working for Danish companies to provide industry information, establish government relations, business development networks, improve brand position and other business consulting activities.
