The Scandinavian Tourist Board has launched an online campaign in China to collect “the most beautiful smiles” among Chinese people.
The two people who gather the most online support can win a six-day free trip to Denmark. Some 10,257 smiles, in both pictures and videos have been collected, officials said, and the competition is still open. Visit www.visitscandinavia.org/zh-CN/China/ in Chinese for more information.
Copenhagen has become the most popular tourist destination in Scandinavia for Chinese tourists, a board official said.
Also, Scandinavian Airlines Systems launched an online promotion for Chinese netizens through SAS on Weibo and its website www.flySAS.cn.
The online campaign includes a logo design competition for the airline’s 25th anniversary celebration, running till August 9, and a competition for best wishes among those sending greetings to the airline.
Winners, unveiled in August, will be given free airlines tickets.