Whilst your product offer and value contribution are both instrumental to securing the deal, you should never underestimate the importance of connecting on a human to human level. You might have the best product or service at the best price, but if your client does not ‘buy’ into you, chances are she is never going to buy what you offer.

Whether we accept it or not, or even inherently understand it, all human beings connect with others primarily because of acceptance and trust. So how do you build up acceptance and trust? In this presentation Asger Daugbjerg will demonstrate the power of storytelling in a business context. Before you start selling your product, you need to sell yourself, and to do so you need a compelling story – ‘your’ story, a genuine story, passionately delivered.

Key take-away: How to become a better storyteller to help you close the deal. What is storytelling, and how storytelling can make the difference in a sales situation.

Registration and cost:
The lectures are for DABS members only and members can participant in any lecture free of charge.
Register by email no later than Monday, 19 November 2018.