Please join us for a FBCS luncheon seminar with one of the foremost experts of the Chinese digital marketing landscape – Mark Tanner.

China’s vast opportunities have attracted brands from every corner of China and the globe, creating one of the most competitive and dynamic markets in the world. Those businesses who understand Chinese consumers, their customer journey and their emotional and rational buttons, are the most likely to succeed in China.  Many Nordic products and services meet the fundamental needs of Chinese consumers, but may fall short on making them relevant and accessible to Chinese consumers.  Mark will outline factors influencing the Chinese consumer in 2015 and how to best reach them.

Time and Date: 11:30 AM, Wednesday September 2nd, 2015

Venue: Four Seasons Hotel Shanghai, 500 Wei Hai Road, Shanghai, 200041, China

Agenda:
11:30 Registration and networking
11:45 Presentation
12:20 Q&A
12:30 Lunch
13:15 End

Price: Pre-registered members and friends: rmb 280, Walk-in members: rmb 380,  Non-members rmb 600.

Registration: Please sign up at fbcs@fbcs.fi by end of business of Monday August 31st, 2015.

Cancellation Policy: The registration is binding and no-shows will be charged unless the registration is cancelled 24 hours before the event.

About the speaker:

Mark Tanner is the Founder and Managing Director of Shanghai-based marketing, research and digital agency China Skinny.  It is one of China’s best-known agencies, regularly quoted in media including Bloomberg and Reuters and publishing the most-read newsletter about marketing in China.  China Skinny’s clients span all corners of the world including The Finnish Fund for Innovation, Colgate, Intercontinental Hotels Group, Tourism Malaysia, House of Fraser, Tom Tailor, ANZ and Westpac Banks, Fonterra and New Zealand Trade & Enterprise.

Bringing perspective from working in China, Europe, North America, Australasia and Africa, Mark is a regular China commentator and keynote speaker at events from Shanghai to Sydney, Hong Kong to Helsinki. On a personal front, Mark has a love for travel and adventure, which has seen him lead the world’s first paddle down the Nile River, hunt for ancient Viking treasure in Iceland and cycle across Canada mid-winter.