Ikea will by the end of November open a pickup and order shop in Phuket which will allow customers to shop online or at “real” Ikea store and then later pick up their products closer to home.
The concept has been tested in Canada, where there are already four IKEA pickup and order points. The shop in Phuket wil, however, be the first in Asia.
Pickup and order points allow Ikea to expand very quickly into new markets that have been identified as having a huge potential. It is also a response to the fact that there are about three times as many people who visit the website of IKEA than who actually visits a store.
The one-storey building of IKEA Pick Up, an area of 2000 sq.m. and parking of 2,400 sq.m. will be located on Bypass Road next door to Central Festival Phuket, Big C, Tesco Lotus. The project is scheduled for completion on Friday, 27 November at 10:00 am., at the bypass Biz Town, Phuket.