Hennes & Mauritz is known my almost everyone in Europe and the west. Now they want to make their brand known in Vietnam as well, announcing an undisclosed number of stores opening in Vietnam through out 2017.
Sean T Ngo, CEO, VF Franchise Consulting many international brands are starting to get in on the Vietnamese market including names like Zara, Mango.and Gap.
H&M is based in Sweden and currently operates 4200 stores in 64 countries.