Action movie star Jackie Chan visited Danish high-end audio equipment manufacturer, Bang & Olufsen (B&O) headquarters in Struer, western Denmark on Monday, 30 July 2012.
The visit was in connection with the audio makers’ new expansion strategy in China. Currently, just three percent of B&O’s sales are taking place in China.
The Rush Hour star stressed that he does not represent B&O, but was there just as a friend of the Sparkle Roll Group.
Sparkle Roll, an experienced distributor of luxury cars, jewelry and watches, among others, in China, where it operates 80 boutiques and holds investments in several high-end brands.
B&O, which specialises in car and home audio systems, among others, entered a strategic partnership early July with Sparkle Roll, and private equity fund, A Capital, in a bid to strengthen its brand in China’s booming market for luxury goods.
In a statement, B&O stated that the partnership will see the three companies develop a China-specific development plan for B&O’s expansion in the market.
Also, the partnership will see the company increase its share capital by 8.35 percent, in a share issue directed solely to Sparkle Roll and A Capital with net proceeds of around 177 million Danish kroner (29.2 million U.S. dollars) used to boost its growth in China.
As a self-confessed user of B&O’s products, Chan was invited by the Danish company to its headquarters in connection with the partnership.
Sparkle Roll believes B&O’s strengths in cutting-edge design and technology, in tandem with the distribution network the partnership is expected to bring, will improve their development in the China market, it said in the statement.