The Swedish entrepreneur and author Jonas Ericsson launched his book “Can!” in Singapore on Oct 31.
The book Can! chronicles his journey and daring vision of bringing Swedish design to Asia. It is also a story of unique entrepreneurship.
Ambassador Ingemar Dolfe participated in the well-attended launch event, and in his speech he highlighted the important role entrepreneur Jonas Ericsson played in bringing Swedish and Scandinavian design to Singapore. The book “Can!” captures the enthusiasm, creativity and spirit of entrepreneurship that marked Jonas Ericsson’s diligent work during his years in Singapore. Through the establishment of his store STYLE: NORDIC, Swedish and Scandinavian design and lifestyle were introduced to the Singaporean market.
The Swedish design industry has increased significantly over the years and design has become an important growth factor. Design is an example of a successful creative Swedish industry. Other such examples are literature and music.
H.E Ingemar Dolfe, Swedish Ambassador to Singapore, addressing a keynote speech.