Swedish Match has launched a luxury vintage snus named Kardus. This vintage snus (Swedish for snuff) is made out of carefully selected tobaccos from plantations in Vietnam, Hungary, India and Spain. One 100 gram pack of Kardus comes at SEK 450.00, approximately 55 USD, in a cubicle shaped box. The current stock is the 2004 vintage.
Swedish Match developed Kardus to target connoisseurs and gourmets who up to now haven’t got a real upscale snus to stuff under their lips after a five star dinner.