Swedish Mobilephone Handset Entering Asia

Neonode, the Swedish mobile communication company that develops touch screen technologies and designs mobile handsets, today announced that Excel Field International LTD, a major privately held Asian distributor, has placed an initial $1.1 Million order for the Neonode N2 handset for April.
Excel Field International has direct reach to 4,000 retail outlets in Indonesia, Malaysia, Singapore, Taiwan and Thailand throughout which the Neonode N2 will be distributed.
“We are delighted to add Excel Field International to our growing list of global partners. They will play an important role when we now enhance our focus of moving into the Asian market and the relationship also represents an important step forward in achieving our 2008 sales target of 200,000 phones,” said Per Hellberg, Vice President of Sales at Neonode.
“The interest for our phones and technology has been strong in these markets and through Excel Field’s relationship with key carriers and retailers within the region, we are now well-equipped to establish Neonode as a niche player and not only compete against the big established players in the region, with Nokia and Samsung in top, but also the smaller local players on their home markets,” Hellberg continued.

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