More than 1,500 people got in line for the official opening of Swedish high street fashion label, H&M’s, first flagship store in Singapore on Saturday, 3 September 2011.
The crowd had started lining up the evening before in anticipation of the launch and the line had visibly snaked past Orchard Shopping Centre next door, down to 313 Somerset.
Although many were there as ardent supporters of the brand, others saw an opportunity to get a chance at some free merchandise, and were not dissapointed. Staff members were quick to hand out more than 2,000 umbrellas and around 5,000 bottles of mineral water.
Marking the official opening of the store, shopping gift cards worth $250 each were given to the first five fans in line. The following 10 people received $100 shopping gift cards each, while 300 others, not left out, were each given a $20 shopping gift card.