On September 16th, Danish Ambassador Carsten Damsgaard attended the opening of a flagship store in Beijing by the Danish electronics producer Bang & Olufsen. The Ambassador expressed that Bang & Olufsen is an integral part of the Danish design DNA.
“Danish design is world-famous for its minimalism, simplicity, functional aesthetics, craftsmanship and attention to details. We Danes are proud of this heritage, and for us it is natural that we are surrounded by well-designed products of high quality in our daily lives – at home, at work, and in public spaces,” said Ambassador Damsgaard.
Bang & Olufsen Global CEO Tue Mantoni, Bang & Olufsen, Greater China CEO Lars Hardboe Galsgaard and Bang & Olufsen brand ambassador, famous pianist Li Yundi attended and cut the ribbon to mark the opening of the flagship store. Mr. Mantoni said that China is a very important market for B&O, and currently is the biggest market for B&O PLAY products around the world; in the future the company will put more resource in China to create more product display forms for Chinese consumers.
Hundreds of guests were invited to visit the store and experience the products. They also enjoyed a surprise with several pairs sound speakers turned up from a piece of wall made of black and grey cubes in the store. They also had the opportunity to enjoy performances played through the B&O limited editions “The Love Affairs” speakers.
Bang & Olufsen is regarded as leader of Danish creativity. It works with independent designers and tries to change the traditional concept of how audio and video products look like. Its products aim to include technology, quality, design and functionality, in order to enhance daily quality of life.
The new Beijing flagship store is located at Yaolai Luxury World at Huamao Center, Beijing. This is the second B&O flagship store in China and the first one in Beijing.
Embassy of Denmark, China