Bang & Olufsen opens flagship store at Gaysorn Plaza

HW Trading Co., Ltd., Thailand’s exclusive distributor of Denmark’s iconic audiovisual electronic brand, Bang & Olufsen, unveiled its flagship store at Gaysorn Plaza at a grand opening in the evening of January 22. The party was attended by Who’s Who on Bangkok’s A-listers and enthusiastic fans of B&O products, the embodiment of ultra luxury lifestyle.

Danish Ambassador to Thailand Mikael H Winther (fourth from left) is among guests who attend the grand opening of Bang & Olufsen flagship store at Gaysorn Plaza.

Danish Ambassador to Thailand Mikael H Winther (fourth from left) is among guests who attend the grand opening of Bang & Olufsen flagship store at Gaysorn Plaza. Photo courtesy of Bang & Olufsen Thailand.

On hand to welcome guests were Kenneth Hovmoller and Peter Waagensen, who are determined to relaunch this top-tier Danish brand with distinctive aesthetics, cutting-edge technologies and uncompromising quality, to reach out to well-established customer base as well as to the younger generations of sophisticated consumers.

The B&O store in Thailand is the third in the world – after Shanghai and New York City – to feature Beoplay lifestyle products as part of the concept store, alongside B&O main line of home entertainment systems.

Beoplay products are positioned at lower- to mid-market as an entry point for new generations of younger people to familiarize themselves with quality lifestyle products that are as well-designed as they are pleasing to look at.

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