During a breakfast seminar on Jan 29 at the Swedish embassy, Mr Peter Cederholm, the Market Unit Manager Vietnam presented the findings to representatives of Swedish businesses. The Swedish Ambassador, Ms Camilla Mellander, also attended the gathering.
During the last couple of months, Business Sweden (formerly known as the Swedish Trade Council and Invest:Sweden) has been working on a market study of the Vietnamese market.
The market analysis has studied 7 industries and 34 sub-sectors and ranked them according to their potential as import/export sectors for Swedish companies. Out of these, 4 industries and 9 sectors were identified as having medium high to high potential.
The focus industries were ICT (Information and Communication Technology), Industrial Equipment, Creative Industry and Health & Life Science.
Business Sweden is up and running in Vietnam since 2012 and is working closely together with the Swedish Embassy in order to facilitate for Swedish business that seek to enter the Vietnamese market.
Source: The Embassy of Sweden