The contemporary fashion and lifestyle brand Wood Wood, of Denmark, has arrived to Bangkok for real.
The Copenhagen-based streetwear brand joins forces with UnCENSORED and has opened a so called shop-in-shop. UnCENSORED is a prominent local retailer in the street luxury segment, and is located within Bangkok’s latest luxury department store EmQuartier Shopping Complex at The Helix Quartier.
The Danish brand’s Creative Director and Menswear Designer Karl-Oskar Olsen designed the Wood Wood store, utilizing a graphic print from the Wood Wood archive and custom fittings.
“For the space in UnCENSORED Bangkok we wanted to create something that reflects Wood Wood´s brand philos¬ophy concerning Creativity, Quality and Attitude. The minimalistic approach with white walls and concrete floor is juxtaposed with a strong graphic print from the Wood Wood archives. We wanted to create this contrast while keep¬ing the space simple to let the clothing stand out on the rails,” said Karl-Oskar Olsen.
The opening in Bangkok is part of Wood Wood’s international expansion and desire to be present in relevant markets with different shop concepts. UnCENSORED and Wood Wood have been partners for several years and the shop-in-shop came as a natural next-step due to the increasing demand in the market.
Wood Wood was founded in 2002. With its own stores in Berlin, Aarhus and Copenhagen as well as an on-line store, Wood Wood is directed by founders Karl-Oskar Olsen and Brian SS Jensen. Best described as ‘Contemporary Streetwear’, its collections are built upon new takes on iconic silhouettes with a sports-fashion approach, staying true to the sub-cultural heritage of the brand. Wood Wood mixes high fashion, sports and streetwear with youth culture, art and music. Always aiming to find the perfect balance between style and functionality, the collections have evolved into tailored and sophisticated expressions, while keeping their playful graphic profile that often revolves around juxtapositions and iconography. With a unique approach to fashion and the outspoken claim Not To Be Trusted, Wood Wood has an ability to continuously evolve and surprise.