Finland all out to woo Chinese tourists

VISIT Finland is courting the Chinese market with its new Meaningful Encounters campaign launched this year, the first time the NTO is investing in an image campaign for China.

Photo: VisitFinland

Photo: VisitFinland

This three-year, one million euro (US$1.2 million) campaign leverages the unique winter attractions found in the northern European country.

Read more: TTG Asia

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