Finnish Lifestyle Asia promotes brands

On 13 – 16 October 2016 Finpro arranged a match showroom for its ‘Lifestyle Asia Growth Programme’ held in in Mode Shanghai, the official showroom tradeshow (for selected brands) of Shanghai Fashion Week.


The Finnish three-year programme (officially launched in March 2016) helps Finnish lifestyle brands explore sales opportunities in Asian consumer markets. It offers a range of commercial activities for Finnish lifestyle companies in Japan, China and South Korea.

Lifestyle Asia growth program brought 10 brands from Finland to present their products at MODE Shanghai: Aarikka, Frenn, Ivana Helsinki, Kauniste, Lovi, Lumi, Marita Huurinainen, Nomen Nescio, Papu and Terhi Pölkki.

The showroom was organized in co-operation with Match Showroom, a local partner and showroom.

A large crowd of buyers, importers and media visited the ‘Lifestyle Finland’ showroom at MODE Shanghai. Many of the Finnish companies took actual orders by buyers from Shanghai, as well as other second-tier Chinese cities.


The program also included a media reception at the Finnish Consul General’s residence, hosted by Consul General Mr. Jan Wahlberg. Some 20 leading fashion and design medias, including Elle China, Grazia and Popbee, were invited to the reception, which also included mini fashion shows. Each Finnish brand was interviewed by several medias.

The Shanghai edition of the Lifestyle Finland showroom is part of a “Lifestyle Finland” project in China, which includes a pop-up shop in Hong Kong that took place in September and that will end with a final pop-up shop in Taipei in November. The aim of the showrooms is to help Finnish lifestyle brands find new sales channels and buyers in China.


About Joakim Persson

Freelance business and lifestyle photojournalist

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