For the first time, Air Greenland exhibited at NATAS, Singapore’s key business-to-consumer travel fair, from 28 February to 2 March 2014. NATAS brings together travel specialists, tour operators and national tourism organisations all under one roof, twice a year.
Each NATAS sees an average of 62,000 visitors, spending SGD 96 million on travel packages. A recent MasterCard survey has found Singaporeans amongst the most well-travelled in Asia Pacific.
Air Greenland found NATAS to be a good platform to create awareness of Greenland and its scenic winter and summer period. Greenland, which is part of the North American continent, belongs to Denmark but have autonomous self-rule. Greenland is the world’s largest island, and its northernmost point, Cape Morris Jesup, is just 740 kilometers from the North Pole.
Greenland made its presence felt with a friendly Greenlander, greeting visitors in her unique national costume. Greenland’s national costume consisted of furs, trousers and boots, decorated with hand-strung beads and intricately hand-sewn floral details. She certainly drew much attention.
Air Greenland flies all year around from Copenhagen to key cities in Greenland.
The Danish Ambassador to Singapore, Her Excellency Berit Basse, attended the NATAS opening ceremony, and graced the stand of Air Greenland.
Source: Embassy of Denmark in Singapore