Logimatic expands to Singapore

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Logimatic Singapore is the name of a new subsidiary that has been established to expand Logimatic’s fleet management software Sertica in Singapore and the Asian market. The product is the market leader in Denmark, so the company is taking a chance at the export market.

“Today we have about 80 percent of the Danish market, and Sertica installed in more than 1,000 vessels through more than 30 companies and fleet management companies. Therefore, it makes no sense for us to focus on more growth in Denmark, and that’s the reason we’re looking at the export market in Singapore, which is one of the world’s key maritime hubs. It is important to be present in the same time zone to serve customers optimally, so that’s why we established the first office and now have a good company out there,” says Michael Paarup, Director of Logimatic.

Michael Paarup (left) and Marketing Manager Julie Østerberg Jakobsen (center)

Michael Paarup (left) and Marketing Manager Julie Østerberg Jakobsen (center)

Among Sertica’s users we find Svitzer, DFDS, Torm and J. Lauritzen. The last six years, Logimatic’s turnover has increased threefold from DKK 8.5 million to DKK 25 million, and the number of employees rose from 11 to 34 people. The ambition is to grow by 20 percent in revenue annually within the next three years – and growth will primarily come from the international maritime market.

Source: Maritime Denmark

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