Vietnam recorded a significant increase in tourist arrivals from the Nordic countries in the first five months of 2025, according to new figures from the Vietnam National Authority of Tourism.
Sweden led the growth with a 15.1% rise in visitors compared to the same period in 2024, followed by Norway at 14.3% and Denmark at 10.9%. The increases came as Vietnam welcomed over 9.2 million international tourists between January and May 2025—marking a 21.3% year-on-year rise overall.
The boost in Nordic arrivals is attributed to Vietnam’s expanded air connectivity, relaxed visa policies, and active promotion campaigns in European markets. France, the UK, Germany, and Italy also saw double-digit growth in arrivals.
Vietnam’s tourism authority has announced further campaigns across Europe in June, including in Poland, the Czech Republic, and Germany, as it seeks to maintain momentum throughout the rest of the year.
Source: Travel and Tour World
