Pandora to expand concepts stores, Thailand production capacity


On 7 January 2016 Pandora hosted the Capital Markets Day in Thailand for analysts, institutional investors and media. The purpose of the event was to give an update on Pandora’s strategy in the Asia Pacific as well as an insight into its supply chain, including a tour of the Company’s crafting facilities in Gemopolis.

Pandora plans to add net 200-300 concept stores annually in 2016-2018, of which approximately 60% are expected to be opened in the Europe region, 20% in Americas and 20% in Asia Pacific.


It was further revealed that from January 2016, Pandora’s category focus would be expanded to include earrings in developed markets. The earring category represented around 3% of Group revenue for the first nine months of 2015

The Danish jewellery company expects to add net approximately 30 concept stores in China in 2016, and net approximately 25 in 2017 and 2018 respectively.

Furthermore Pandora plans to invest around DKK 1.8 billion in capital expenditures in the period 2015- 2019 related to production capacity expansion in Thailand. The production capacity expansion programme is planned to potentially double the current production capacity in Thailand.


Pandora designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. PANDORA jewellery is sold in more than 90 countries on six continents through approximately 9,500 points of sale, including more than 1,600 concept stores.

In 2014, Pandora’s total revenue was DKK 11.9 billion (approximately EUR 1.6 billion).



About Joakim Persson

Freelance business and lifestyle photojournalist

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