Swedish brand Polarn O. Pyret arrives to China

After 40 years as a leading clothes chain for childen in Sweden Polarn O. Pyret, along with Yuehan in Shanghai, will launch their clothes on China’s largest e-commerce for consumer sales, Tmall.com. Tmall.com, owned by Alibaba Group, accountz for about 60% of Chinese consumer sales. The initial collection consists of the classic red and blue striped clothes, POP originals that have been around since its inception in 1976.

Polarn-pyret1“Now we are taking a big step with the launch of Polarn O. Pyret’s clothes in China through Tmall. The launch via Tmall is Polarn O. Pyret’s first springboard into Asia. Tmall’s owners Alibaba Group, is the largest e-commerce platform for consumer sales in China,” says Thomas Hedstrom President of Polarn O. Pyret.

“We are extremely proud to partner with Polarn O. Pyret in China since the brand’s premium products are a perfect match with YueHans brand and product philosophy. November 11 is China’s largest e-trading, “singles day” where Alibaba generated $ 9 billion in sales last year. We are especially pleased to launch the online store just before this sale,” said Johan Aledal CEO Yuehan (Shanghai) Trading.

Polarn O. Pyret is a Swedish brand in children’s wear segment and are known for their high quality, functionality and unique design. Since its inception in 1976 and the launch of the classic striped tricot collection, Polarn O. Pyret has lived by the philosophy that children need clothes suitable play in; clothes that let children be children. Polarn O. Pyret currently has slightly more than 135 stores, including 67 in Sweden, and has its sights set on international expansion.


About Joakim Persson

Freelance business and lifestyle photojournalist

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