Swedish packaging and labeling Boxon expands in China

Believing strongly in their concept, Swedish packaging and labeling producer Boxon continues its China expansion as the demand from European global companies with manufacturing there is widespread and persistent.

Their presence in China since 2011 has given them an edge over their competitors, since it is difficult to hold on local customers who would prefer the packaging flow to be handled locally.


Based in Shanghai, Boxon decided to implement their Scandinavian business model in China from the beginning, which has proven to be a clear recipe for success. Since 2013, they have also had European management and from 1 December 2015 Allan Riber Nielsen is at the helm as their new General Manager.

Allan has worked in Shanghai for two years, most recently at Prime Cargo where he served as National Sales Manager. Before that, Allan has held senior positions within Scan Global Logistics, in Denmark as well as in Asia.

Boxon now employ approximately 20 persons within sales, purchase, logistics and marketing. Their offer has expanded to include both packaging- and marking solutions as well as bulk packaging.

For the past few years they have had strong growth for Boxon in China, which is a clear sign of how successful they have been at developing Boxon China into a well-functioning supplier and partner for their customers. They entered China when they saw a need from our Scandinavian and European customers who had moved their manufacturing to China.

“Being able to offer packaging material and solutions on site has major advantages for our customers, where we can take greater responsibility for the customer’s total packaging needs.”

They had realised that many Scandinavian and European customers who have moved their manufacturing to China would need a local provider of packaging materials and solutions. As one of the first Scandinavian companies to enter this arena, they have developed excellent customer relationships and a broad customer base.

“I’m really looking forward to get started. Boxon really have some unique products, services and not least, a solid Scandinavian mindset. Boxon is the best supplier when it comes to packaging solutions. My job is to make sure we get out on the market and reaching European companies in China,” says Allan Riber Nielsen.

Boxon is one of the leading packaging and labelling companies in the Nordic countries and Europe, with three strong business areas building our business. Boxon Pak, offering profitable packaging solutions, Boxon Systems with specialization in intelligent marking, and Boxon Bulk based in Germany offering customized big-bags solutions for bulk handling.

The Boxon Tech, a division specializing in packaging solutions in the automotive industry.

The company’s head office is in Ramlösa south of Helsingborg, with presence and customers in several European countries and a rapidly growing business in China.

About Joakim Persson

Freelance business and lifestyle photojournalist

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