Nordic News, Business and Life in Asia
Danish toymaker LEGO has reported record half-year revenue of 34.6 billion kroner (US$4.8 billion) for the first half of 2025, surpassing competitors Mattel and Hasbro. Consumer sales rose by 13 …
LEGO strengthens focus on Asia with newly build Vietnam plant Read More
Lego increased sales last year, even though China has bought less from the Danish brand and the toy market is the most downbeat in 15 years. In the last 3-4 …
Lego outperforms struggling toy market despite China buying less Read More
Danish LEGO has given up its effort to eliminate oil-based plastics from its bricks after discovering that its new material led to even higher carbon emissions. The Financial Times reported …
LEGO gives up on efforts to make oil-free bricks Read More
The Danish toymaker, Lego saw its profits drop 17.7% to 5.5bn Danish kroner (£634m; $807m) in the first half of 2023. Citing the BBC, Niels Christiansen, chief executive officer of …
Lego profits drops in first half of 2023 Read More
Danish world famous toy brand LEGO tells Bloomberg it plans to open some 100 China stores a year. “It may seem strange to invest in China when the market contracts, …
LEGO in China for the long haul Read More
The Danish family-owned company Lego, known for its colourful plastic bricks, said that sales rose to 64.6 billion Danish crowns ($9.25 billion) last year. According to the company this is …
Lego looks to build on sales growth with more China stores Read More