Rovio Entertainment, a Finnish creator of globally successful franchise ‘Angry Birds,’ announced its partnership with the Chinese city of Harbin to create the first ever Angry Birds experience made of ice and snow.
Located within the Harbin Ice and Snow World, this Angry Birds Winter Experience is just the first of future Angry Birds-focused travel destinations.
The Harbin Ice and Snow World is by far the largest ice and snow art exhibition in the world.
“We’re giving our fantastic fans in China a way to have even more fun with Angry Birds, through this experience that bridges the gap between digital and physical. And we can’t wait to introduce Harbin and its incredible ice city to our fans all over the world,” said Peter Vesterbacka, Mighty Eagle and CMO.
Covering more than 600.000 square meters (the size of 84 soccer fields), Harbin Ice and Snow World is one of the biggest ice and snow parks in the world and hosts millions of visitors from around the globe each year. Twenty thousand craftsmen spend two weeks creating more than 2000 pieces of ice sculpture, using 180,000 square meters of ice and 160,000 square meters of snow.
The new Angry Birds section will be 10.000 square meters, featuring huge ice buildings and a maze, plus larger-than-life ice sculptures of the characters. It’s a great addition to Harbin’s already-impressive range of activities, including large-scale ice landscape exhibitions, international ice sculpture competition, live performances, fireworks shows, 3D light shows, and more.
“The Angry Birds Winter Experience is just the first of future fun and family- oriented Angry Birds travel destinations,” said Harri Koponen, COO of Rovio. “We’ve already created Angry Birds activity parks in cities around the world, including in Finland, the UK, and China, and an upcoming activity park in Vuokatti, Finland, that will be the largest indoor Angry Birds activity park in the world.”
Rovio will celebrate the launch of this innovative new experience with a special Harbin level in the upcoming holiday update to Angry Birds Seasons.