Thailand’s tourist agency launched a new slogan to promote travelling in Thailand, told the agency’s office in Stockholm.
“For many visitors it is precisely the population of Thailand who makes the trip an unforgetable memory,” said Mrs. Nalinee Pananon, director of the Thai Tourist Office in Stockholm.
It was at the World Travel Market in London that the Thai Tourist Office launched the new slogan: Amazing Thailand. It begins with the people.
The new campaing aims to highlight the Thai mentality that many visitors have come to appreciate.
“With the new slogan, we want to communicate the human aspects of Thailand, or “Thainess” as we call it. Thainess is about the Thai people’s way of living and the feeling that visitors experience in the country. It’s mentality and hospitality among the population that make Thailand “amazing” and therefore felt this slogan just right,” said Mrs. Nalinee Pananon.
Read the story in Swedish here.