J Lindeberg Opening 50 Stores in China

A report by Shanghai Daily on 18 July 2012 stated that the Swedish clothing company, J Lindeberg, has in plans to open 50 stores in China in by the years 2012 and 2013.


CEO of J Lindeberg Stefan Engstrom was quoted saying half of the company’s total turnover would come from China by 2014 or 2015 by the Swedish Business Daily Dagens Industri (DI).


J Lindeberg reported a turnover of 300 million Swedish kronor (about USD 43 million) in 2011, up from 260 million Swedish kronor the previous year.


According to Engstrom, the company is expecting to see a turnover of 400 million kronor in 2012 while maintaining profitability.


J Lindeberg was founded in 1996 by fashion designer Johan Lindeberg and is popular among golfers.

The brand is currently being distributed in over 20 countries and is available at flagship stores in New York, Los Angeles, Miami, Stockholm, Tokyo, Kyoto and Hong Kong.

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