The location for the first ever Boathouse outside Thailand is a waterfront site at Solna Strand, a new upscale office park just north of Stockholm City and very close to Stockholm’s city airport Bromma.
Solna municipality has given the first crucial approval to go ahead with the detailed project planning, which means that most of the remaining paperwork is pure formalities.
“It is a wonderful location. Five minutes from Bromma airport, close to access roads from downtown Stockholm and the only hotel in the Solna Strand area,” says Mr. Anders Widen, President and CEO of Boathouse International,the global marketing arm of the Phuket hotel.
Boathouse International was established late year 2000 to carry out the marketing of new Boathouse hotels and restaurants abroad. One crucial part in the concept is that the new hotels shall have a majority of Thai staff in order to keep the ‘thainess’ alive and make guests feel as relaxed and taken care of as they would be in Thailand.