Gunilla Nordström has been appointed head of Electrolux Major Appliances Asia Pacific and Executive Vice President of AB Electrolux succeeding Peter Birch, who will retire. She will be a member of Group Management and report to President and CEO Hans Stråberg in August 2007 and will be based at the Electrolux regional head office in Singapore.
Nordström, 48, is currently President of Sony Ericsson Mobile Communications (China) Co. Ltd. and Corporate Vice President of Sony Ericsson Mobile Communications AB. She has served in a number of senior management positions in her 24-year career with Ericsson and Sony Ericsson in Asia, Europe and Latin America. Nordström, who is Swedish, holds a Master of Science in Industrial Engineering and Management from Linköping University, Institute of Technology, Sweden.
The Electrolux Major Appliances region in Asia Pacific comprises product development, production, sales and marketing of refrigerators, ovens, hobs, hoods, dishwashers, washing machines, and dryers in Australia, New Zealand, China, India, Thailand, Malaysia, Singapore, Vietnam, Philippines, Indonesia and Japan, mainly under the Electrolux brand. The region has over 4,000 employees.
