Arla is following the competitors into the Vietnamese market as it launches the milk powder brand Milex to the 84 million strong market.
“In view of the enormous growth, we believe that Vietnam continues to offer great potential”, says Frede Juulsen, head of Arla Foods’ milk powder industry. He expects sales to reach 10.5 billion USD
Arla Foods Vietnam will be located in Ho Chi Minh City and headed by Claus Pedersen who is previous marketing manager at Global Ingredient. Arla Foods Vietnam will team up with Asian Dragon concerning the distribution
