DiGi in New Postpaid Drive


The Norway-based DiGi Telecommunications Sdn Bhd is on an aggressive drive to grow its postpaid business, offering the lowest voice call rate to individuals and the business community in Malaysia.
Customers signing up the new DiGi Postpaid 1 Plan will pay only 13 sen per minute for calls to anyone on any network, anytime and anywhere in Malaysia and DiGi guarantees that they will see lower monthly phone bills as customers will enjoy zero access fees with the lowest commitment of RM70 per month.
The new rate will also apply to companies who subscribe to the new DiGi Business Smart 70 and Dynamic 100 plan which are tailored to their specific needs.
DiGi Chief Executive Officer Morten Lundal said, “The success of the One Low Flat Rate for DiGi Prepaid customers convinced us that customers want best value, simplicity and rewards.”
Lundal added, “The new postpaid rate is our response to their needs. We believe it will set new standards for value and customer experience as well as change the postpaid landscape the way DiGi continues to shape the prepaid landscape.”
On DiGi Business, Lundal said, “The mobility that comes with the mobile phone is gaining importance as companies seek to enhance efficiency and save costs. We see huge potential here and we will certainly be working closely with our business customers on their specific needs and design plans to meet these requirements.”
As at 31 March 2007, DiGi reported a revenue increase of 18% to RM1.01 billion on the back of an enlarged subscriber base of 5.8 million and higher usage across the customer base. DiGi has 5.23 million prepaid customers and 549,000 postpaid customers.

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