The Danish retailer Zone Company delivering chic, quality homeware at affordable prices is about to open its first franchise store in Asia. On September 5, the company will launch a 2,500 square feet store at Raffles City in Singapore. Zone Company – awarded “The Gazelle price” five years in a row for being amongst the fastest growing Danish companies – is known for its modern products and simple design at affordable prices targeting the mid-range segment. The products are sold through homeware dealers and trend shops selling furniture and home products in Denmark and all over Europe. Additionally, the company has 16 concept stores in Europe, the Middle East and Hong Kong.