Indonesia participated in the recent Reiseliv tourism fair, Norway‘s biggest annual international travel and tourism trade fair, which was held in the town of Lillestorm from January 10-13, 2008 to put Indonesia back on the destination radar of Norwegian tourists. The Indonesian pavilion offered attractive tourist packages, cultural performances and culinary presentations. “Through its participation, Indonesia believes that it can enrich Norwegian knowledge concerning Indonesian tourism. It would be an ideal opportunity for the tourism industry in Norway to know more about Indonesia,” the Indonesian ambassador to Norway Retno L.P. Marsudi said. As many as 33,000 visitors, consisting of tourism industry players from Norway and nearby countries such as Sweden and Denmark, attended the fair. At least two Balinese tourism companies, along with the Tourism and Culture Ministry and the Indonesian Embassy in Oslo, offered presentations on tourism in Indonesia. Reiseliv is an important trade event in Norway, targeting travel agencies and potential tourists.