Renowned Danish shoemaker Ecco announces the addition of international Tour star Arjun Atwal to the roster of elite staff players who prefer the comfort, performance and styling of its luxury market leading golf shoes.
As part of this multi-year agreement, Atwal will wear ECCO’s distinctive World Class collection golf shoes exclusively during all on-course activities, appear at company functions and in the brand’s promotional campaigns. The 35-year-old native of India will also display the company logo on his shirt collar.
“I’ve played all over the world in every imaginable condition and know how important it is to have the proper footwear,” says Atwal. “I can always depend on the comfort, stability and weather resistance ECCO provides.”
Atwal’s impressive 13-year professional career is highlighted by eight international victories, including the 2002 Singapore Masters, which distinguished him as the first Indian golfer to capture a PGA European Tour title. He is also the first Indian to earn a PGA Tour card and first player to surpass $1 million in career earnings on the Asian PGA Tour.
In 2008, Atwal has continued his strong play, winning the Maybank Malaysian Open on the PGA European Tour and finishing runner-up at the Nationwide Tour’s Panama Movistar Championship.
“Arjun’s status as one of India’s greatest players provides excellent exposure for the ECCO brand,” says Jesper Thuen, Sponsor and Event Manager, ECCO Golf. “He’s a valued member of the country’s golfing community and we’re happy to partner with him as part of our expansion in this rapidly expanding market.”
In addition to Atwal, ECCO golf shoes are worn in competition by Fred Couples, Colin Montgomerie, Stuart Appleby, Aaron Baddeley, Thomas Bjorn, Thongchai Jaidee, John Bickerton, Steven Jeppesen, Juli Inkster, Carin Koch, Pat Hurst, Sophie Gustafson, Laura Davies, Meena Lee, Candie Kung, Linda Wessberg, Wendy Ward and others.
The company’s Spring/Summer 2008 golf collection features unequaled comfort, style and performance in several new designs, including the distinctive C-Force Hydromax for men – the first-ever golf shoe to incorporate a Carbon Force Plate to provide unequaled lightness, flexibility, strength and durability. For women, the new ACE series offers a unique system of interlocking Truss Support Elements that creates the most advanced swing platform in the women’s game.