Telenor Kicks Off Branding Campaign in Asia

Watch out! An extensive advertising campaign from Telenor on key pan-Asian TV channels, print and digital media will kick off on March 25. The campaign will run for a three month period, and feature employees from Telenor Group’s mobile operations in Bangladesh, India, Malaysia, Pakistan and Thailand.
‘Built around People’ is the theme. The campaign reinforces Telenor’s belief that people are at the heart of its business.
“By using our own employees as brand ambassadors we are reflecting our own beliefs and living our values,” said Hilde Tonne, Excecutive Vice President and Head of Communication & Corporate Responsibility in Telenor Group.
 “As a global telecommunications company, built around people also means that we need to understand local business, local needs and be part of the societies we’re in.”
“Telenor Group is the worlds 6th largest mobile operator. That the groups’s first ever   corporporate branding campaign is launched in Asia, reflects the growing importance of this region,” said Sigve Brekke, Exceutive Vice President of Telenor Group, and head of Asian Operations.
Since entering Asia 14 years ago, Telenor Group has developed its position from a new entrant to a leading regional telecommunications player. In Asia, Telenor Group has 75 million subscribers, positioning it as the second largest multi-market operator in the region.
“We have made significant acheivements since we entered into Asia in 1996. Now it is time for Telenor Group to highten our visibility and provide a better understanding of our contribution to Asia,” said Sigve Brekke.
“This campaign is the celebration of our business philosophy and what Telenor Group has come to represent today. Our success is built on a commitment to putting people and their needs first.”
The employees that participate in the branding campaign were selected based on a competition amongst the 20 000 employees working for Telenor Group companies in Asia. The employees were asked to submit audition films talking about what “built around people” meant for them and their company. Based on the input, 26 people where invited to Kuala Lumpur to attend the final photoshoots.

About Telenor Group
The Telenor Group is an international provider of high quality tele, data and media communication services with mobile operations in 13 markets across the Nordic region, Central and Eastern Europe and in Asia. Headquartered in Norway, the Telenor Group is among the largest mobile operators in the world with 174 million mobile subscriptions (per Q4 2009), revenues in 2009 of NOK 107 billion, and a workforce of more than 40,000. For more information about the Telenor Group, please visit


About Gregers Møller

Editor-in-Chief • ScandAsia Publishing Co., Ltd. • Bangkok, Thailand

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