Euro RSCG, though a competitive pitch, has won the account for Carlsberg, covering overall brand management and integrated creative duties for Carlsberg Green Label, Carlsberg Gold and Carlsberg Special Brew.
This win also marks an expansion of the agency’s relationship with the beer giant after their partnership in Malaysia in late 2008.
Bart Lim, general manager of Carlsberg Singapore feels they have been “looking to partner with an agency who feels passionately for [their] consumers and [the] brands, and is able to develop and execute creative ideas that are integrated and simply put, deliver results. Euro’s an agency that doesn’t just claim integration, but proves it on a daily basis – and that’s a real advantage for us.”
Carlsberg remained tight-lipped on the account size and didn’t reveal which agencies were involved in the pitch.