Thule flagship store opened at IKANO Power Center

The first ever Thule store located in a shopping centre has opened in Malaysia in conjunction with the official opening of IKANO Power Centre at Mutiara Damansara, in which the store is located.
     Thule is a Swedish car rack manufacturer with sales in several Asian countries. The opening of this store was the initiative of Thule’s Malaysian importer and distributor Maramayang Sdn. Bhd., and signifies the addition of another distribution channel to market Thule to end users.
     In Malaysia, Thule is available at car accessories, bikes, and 4×4 equipment dealers. These outlets are normally only visited by the enthusiasts in those respective activities, which also means that the scope of Thule’s customers is rather limited.
     Since the most popular activity among Malaysians is a family outing to shopping centres, locating a shop in a place such as this will benefit Thule in two ways – reaching out to a different segment of customers, families, and increasing the awareness of car rack systems and the Thule brand in a new market.
     This flagship store has generated interest in the Thule organisation, particularly that in the US. If this concept is successful, it may prompt other Thule distributors to follow Maramayang’s foot steps.

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