70 Finnish exhibitors attend ITB Asia travel show Singapore

ITB Asia in Singapore is under way during 25-27 October 2017, , with a record of 70 exhibitors from all over Finland promoting their services in Singapore.

The Finland stand is bigger than ever to mark Finland’s 100’s birthday. “We thought we broke our exhibitors’ record last year with 60, but we managed to do even better this year, with 70”, said Heli Mende, Head of Global Sales for VisitFinland.

The Finland pavilion is carried out, as in previous years, with Visit Finland identity. Participation for the finnish companies is organized by Messuille oy in cooperation with Visit Finland.

ITB Asia is the most important travel industry event in South-East Asia. The event has gained popularity among exhibitors, in particular with regard to hosted buyer program. During the previous event 900 buyers attended the hosted buyer program, states Visit Finland. The program allows exhibitors to negotiate directly with key players. There will be buyers participating into the program for example from Australia, New Zealand, China, India, Malaysia, Thailand and Indonesia.

ITB Asia is the South-East Asia’s most international event as far as the exhibitor participation goes. The event showcases products and services of about 850 exhibitors from over 100 countries. On top of the 900 hosted buyers more than 10 000 professionals attended the event as buyers. More than 70% of the visitors are from Asia and Oceania.

Sources: Suomi Finland 100 Singapore, ITB Asia

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