Norwegian Firm Targets Asian Markets

Thai Canadian sauce maker Heinz Win Chance is debuting a ketchup and oyster soyce fortified with omega-3 oils supplied by one of the world’s biggest fish oil players, Norwegian supplier, Denomega Nutritional Oils.

The products will have mainstream distribution in supermarkets and retail stores in Thailand to begin with, while other Asian markets are set to follow.

“Our marketing strategy is to move towards more natural and healthy nutrition to consumer with the same good taste as before. Using Denomega’s complete and naturally taste free fish oil is therefore a great choice to strengthen our marketing message and position in the consumers mind,” said Win Chance senior product manager, Chayuttapol Hanwongjirawat.