How Maersk Got Back to Making Money Again

Maersk Line lost money every day for almost a year. Michel Deleuran, Sr. Vice President Maersk Line, explained at a Nordic Chambers Dinner Talk on Tuesday 08 February 2011 how the management had turned the container liner around.
“It was not funny,” Michel Deleuran, Sr. Vice President Maersk Line, joked at a Nordic Chambers Dinner Talk on Tuesday 08 February 2011.
“Imagine coming home to your wife and when she asks you how your day was, the answer is “Well, today I lost 9 mio. USD – again..”
However, Maersk eventually succeeded in turning the company around and today, Maersk Line instead makes 10 mio. USD in profit per day.
How they did was the secret which Michel Deleuran shared with the arfound fifty members from all four Nordic Chambers of Commerce who had bought tickets to join the dinner event at the Grand Millenium Hotel on Asok in Bangkok.
After his presentation, members asked questions to the turn-around and Maersk Line’s current situation and vision for the future.
Enjoy some of the photos from the evening below.

About Gregers Møller

Editor-in-Chief • ScandAsia Publishing Co., Ltd. • Bangkok, Thailand

View all posts by Gregers Møller

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