Tribal DDB Gets Swedish Director

The Swede Per Bruun and Keong Loh have been appointed by Tribal DDB China as Digital Strategist and Director of Operations respectively to strengthen its digital operations in Shanghai.

In these newly created roles, Keong will be focusing on building up Tribal DDB’s strategic division with the focus of integrating digital offerings into the communications mix. While creativity and technology take an important role, the ability to build deeper digital insights will ensure Tribal DDB can better support its clients in achieving their business objectives. Per will take on an operational role, ensuring Tribal DDB delivers on projects efficiently and effectively, which places equal importance in the success of the business.

With over 22 years spent in advertising in Asia Pacific, Keong is a veteran in the industry. Specializing in integrated marketing strategy and creative direction, he has worked for agencies like JWT, 141, Leo Burnett, XM and BBDO on many prestigious accounts including AIG, American Express, Citibank, Microsoft, HSBC, Shell, SingTel, Toyota and Visa.

Per has been in the digital arena for 15 years in Sweden and China. In his previous role, he was CEO and Chief Digital Strategist at Supernative, a digital brand development agency based in Sweden that he co-founded in 2005. He has been developing digital projects for well known clients like Volvo, Nike, H&M, Absolut, Red Bull, Ford and Wrigley.

“We are very excited to see both Keong and Per joining the Tribal DDB Shanghai team. It’s a tremendous opportunity for us to keep the momentum going and reinforce our digital offering in Shanghai in order to provide clients with best in class strategic and delivery capabilities,” said JitHoong Ng, Managing Director of Tribal DDB Shanghai.

“The appointment of Per and Keong is a reflection of the robust growth of Tribal DDB China and will ensure that we continue to improve our efficiency and quality on delivery standards. Coming off of a fantastic year for Tribal DDB Shanghai and looking ahead, I’m confident Per and Keong will help us capitalize on even more opportunities,” said Jesse Lin, President of DDB Group Shanghai.

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