Carlsberg and the Hong Kong Sevens, Rugby Fever

Carlsberg Hong Kong has launched its new integrated sport advertising and marketing campaign for Hong Kong Sevens, Rugby Fever.

Created by creative advertising and marketing agency, Euro RSCG Hong Kong, the advertising and marketing campaign is part of the integrated strategy of Carlsberg as the official sponsorship of Hong Kong Rugby Sevens.

For online advertising and marketing campaign, Carlsberg launched its interactive onlince game contest which targeted to locals and expats. The online game allows players to upload a profile photo and run (virtually) down the rugby field.

The winner of the online game contest, which have the fastest times in the game, could have a chance to win prizes, including game tickets and rugby jerseys.

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