Swedish Spennare teams up with Malaysian Display Asia

Spennare, the Swedish global market leader and manufacturer of portable display systems, has inked an exclusive deal with Display Asia, part of the People ‘n Rich Group of Companies, to distribute and market the full range of its products in Asia.

CEO of People ‘n Rich Group of Companies Datuk Rishya Joseph said the partnership with Spennare is designed to offer clients ideation and innovative business solutions through a multitude of disciplines and pathways.

“In today’s competitive world, the quantity of proprietary ideas often gets lost in the multitude of executions, adding that the retention of these key ideas through an integrated proposition is a key factor to our growth,” he said.

Spennare’s portable display systems are easily configured to fit a client’s specific requirements, convenient to transport from one site to another, and with variable cost effective options.

Fredrik Spennare, the global sales and marketing manager, says that Malaysia has been selected as the regional marketing hub for Asia as it has the infrastructure and talent to drive and build the business.

“The partnership with Display Asia provides us with the ideal platform and basis for growth in Asia’s leading new economies,” he adds.

“Our partnership with the Swedish-based Spennare is an emphatic step in making significant headway into the consumer display marketing business with the world’s leading manufacturer reputed for its innovative design capabilities, premium quality and proven credentials,” he added.

Spennare Asia jointly owned by People ‘n Rich and Spennare International, is headed by regional manager Das Krishnan and Sugumaran Subramaniam its sales and operations director.

The company already operates in Singapore and Thailand, and hopes to expand into Indonesia, Cambodia, Sri Lanka, Vietnam and the Philippines within the first half of 2012.

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