Finland will join more than 130 countries at ITB Asia 2025, Asia’s leading travel trade show, taking place at Marina Bay Sands in Singapore from October 15–17. The event, officially known as Internationale Tourismus-Börse (International Tourism Exchange) Asia, serves as a key platform for global travel professionals.
The exhibition gathers over 1,000 exhibitors and 18,000 attendees from the travel, MICE, and technology sectors. Visit Finland will showcase the country’s growing focus on sustainable tourism and eco-friendly travel experiences designed to connect visitors with nature while reducing carbon footprints.
Southeast Asia will also be prominently represented, with the Tourism Authority of Thailand, Sabah Tourism Board, and Sarawak Tourism Board among the key exhibitors. Finland’s participation highlights a shared Nordic and Southeast Asian commitment to sustainability and innovation within the global tourism industry.
Alongside Finland, countries such as Malta, South Korea, and Germany will present new initiatives, while ITB Asia’s accompanying Travel Tech Asia and MICE Show Asia events will explore how technology and business travel continue to reshape tourism across Asia and beyond.
