Finland is a pure and unpretentious country with an abundance of know-how and creativity.
Such was the picture portrayed of Finland as the representatives of Iittala, Reima, Suunto and Marja Kurki told about their companies and showed their marketing videos to members of the Chinese media and design industry at the official residence of the Finnish Ambassador in Beijing on Thursday.
The marketing event marked the official launch of Pure Finland, a project to increase the visibility of Finland and Finnish brands in China.
Finnish companies are gradually awakening to the opportunities presented by China, one of the hottest consumer markets in the world. In China, the number of people with both the desire and the disposable income to buy brand items is increasing sharply.
Read more: Helsingki Times